It all started when CEO/Founder Ben saw the (bigger) picture after it was taken. Disappointed by how he looked and felt, he started his journey of fitness and wellness.
After a while of watching his diet and consistently exercising, he went to look for snacks that were high in protein and low in carbs, calories, fat, and sugar. He found only protein bars and shakes, which grew old very quickly. He quit his job in college at a tortilla factory and began R&D for his own snack that was genuinely good for you and genuinely tasted good.
He began researching proteins and ingredients and saw how much better casein was in comparison to whey.
"I know what it feels like to be unhappy in your own skin. Not even feeling comfortable in a T-shirt so you have to wear a hoodie or sweater to hide in. Every. Single. Day. I wanted to make a snack that I wish I could have had. Something that would fill me up enough to not reach for the unhealthy stuff."
After nearly three years and 1,300 product trials in his parent's kitchen, Power Pops Protein was born. Pictured is the one of the many trials he did on his parent's dining room table on sheets of foil.